Prasar Bharati has launched 'Creator's Corner,' a 30-minute prime-time slot on DD News and digital platforms, airing five days a week. This initiative aims to support the digital creator economy by showcasing content from influencers, ranging from two to ten minutes per piece. A key feature is a revenue-sharing model where creators receive 90% of the generated revenue, with Prasar Bharati retaining 10%. Officials described it as a reform step for Prasar Bharati, aligning with the Prime Minister's vision for content creation and industry participation.