The annual Mavullamma Jatara, a festival honoring a local deity, is scheduled to commence on January 13 in Bhimavaram, West Godavari district. District Collector Chadalavada Nagarani announced that thousands of devotees are anticipated to attend the month-long event, which concludes on February 13. The Endowments Department is overseeing arrangements for the smooth conduct of rituals and devotee convenience.