Artisans in Tamil Nadu's Poovanthi village are struggling to meet the high demand for earthen pots for the Pongal festival due to a shortage of soil. Heavy rains in previous months also impacted production. Artisans report supplying only about 30% of usual orders and are requesting government permission for unrestricted soil access. Despite challenges, some artisans like Balu, with 40 years of experience, continue their craft and encourage public support, though younger generations show declining interest in the profession.