Mumbai's ISKCON Chowpatty temple hosted a unique New Year's Eve celebration featuring 'Kirtan Clubbing,' blending devotional chanting with energetic music and dance. Videos of the event, characterized by rhythmic clapping and soulful melodies instead of conventional nightlife elements, have gone viral. The celebration saw a significant turnout of young devotees, indicating a growing trend of millennials and Gen Z embracing spirituality as an alternative to traditional New Year's parties.