A Blinkit customer named Geet received a heartwarming New Year surprise with her grocery delivery. Inside the bag, she found a keychain with the message "I'm the it in Blinkit" and a personal note calling her a top 0.1% customer who feels like family. Geet shared a video of the surprise, which went viral, eliciting delighted reactions online from viewers charmed by the personalized gesture. The company's thoughtful touch aimed to make customers feel valued during the holiday season.