Pakistani Brand Faces Backlash for Using AI-Edited Images of Alia Bhatt Without Consent
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10 SourcesPakistan
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Pakistani Brand Faces Backlash for Using AI-Edited Images of Alia Bhatt Without Consent

A Pakistani clothing brand, Wajayesha Official, posted AI-generated images of Bollywood actress Alia Bhatt modeling their silk suit collection on Instagram without her consent. The images were digitally altered using visuals from her past public appearances, including fashion shows and photoshoots. The posts sparked widespread criticism from fans who questioned the authenticity and legality of the campaign. The brand responded to backlash with dismissive remarks, while Alia Bhatt prepares for upcoming film releases.

Political Bias
0%100%0%
Sentiment
38%
AI analysis of 2 sources · Published under editorial oversight by The Balanced News
Analysed 21 Apr 2026· How this analysis is produced· Editorial standards· Corrections

AI Analysis

Political bias across 10 sources
● Left 0%● Center 100%● Right 0%

The article group primarily presents a consumer and celebrity rights perspective, focusing on the unauthorized use of Alia Bhatt's likeness by a Pakistani brand. Coverage includes reactions from fans and the brand's responses, without delving into broader political tensions between India and Pakistan. The framing centers on intellectual property and ethical concerns rather than political narratives.

Sentiment — Neutral (38/100)

The overall tone across the articles is critical, reflecting public disapproval of the brand's use of AI-edited images without permission. Fans' outrage and calls for legal action contribute to a negative sentiment toward the brand's marketing approach. However, the brand's dismissive replies add a controversial element, while neutral reporting on Alia Bhatt's career provides balance.

How 2 sources covered this story

Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.

SourceTheir headlineBiasSentiment
ndtvPakistani Label Uses 'Cheap' AI Edit To Show Alia Bhatt As Model, Internet ReactsCenterNeutral
hindustantimesDid Alia Bhatt just model for a Pakistani label? Truth behind new Instagram photos of Bollywood actor in silk suitsCenterNeutral

Coverage timeline

hindustantimes broke this story on 20 Apr, 08:29 am. Other outlets followed.

  1. 1
    hindustantimes20 Apr, 08:29 am
    Did Alia Bhatt just model for a Pakistani label? Truth behind new Instagram photos of Bollywood actor in silk suits
  2. 2
    ndtv20 Apr, 12:48 pm
    Pakistani Label Uses 'Cheap' AI Edit To Show Alia Bhatt As Model, Internet Reacts

Lens Score breakdown

38/100
Public interest25/100
Coverage gap100%

Story is receiving appropriate media attention relative to public interest.

Who's involved

Institutions and figures named across source coverage.

Corporate
Wajayesha Official

Story context

Category
Social
Location
Pakistan
Sources analysed
10
Last analysed
21 Apr 2026
Key entities
Alia BhattArtificial intelligenceInstagramInternetSilkPakistanViral videoSocial mediaMarketingL'OréalFashion showSari