The fourth season of the Prime Volleyball League (PVL) achieved a significant milestone, garnering 239 million views across live TV and YouTube broadcasts. The league also recorded 1.1 billion total views across various platforms, including a notable partnership with YouTube. PVL focused on engaging younger audiences through short-form content and creator collaborations, with YouTube serving as a key platform. Live TV viewership saw a 7% increase, with a nearly even gender split, while digital viewership on YouTube was predominantly among 18-44 year olds.