Microsoft is reportedly developing strategies within its Edge browser to discourage Windows 11 users from downloading OpenAI's new ChatGPT Atlas browser. Experimental flags in Edge Canary suggest promotional banners or pop-ups may appear when users search for or attempt to download Atlas. This mirrors Microsoft's existing tactics against Google Chrome, aiming to retain users by highlighting Edge's features and AI capabilities, such as Copilot, which could compete with Atlas's AI-driven functionalities like Agent Mode.