LEGO has unveiled its new Smart Bricks system at CES 2026, integrating electronic components like sensors, lights, and speakers into its iconic building blocks. Powered by a custom chip and wirelessly charged, the system aims to enhance play with interactive sounds and light responses, as demonstrated with a birthday cake and a helicopter. While LEGO emphasizes deepening engagement and storytelling without screens, some child play experts express concern that the technology might challenge imagination-driven play. The Smart Bricks technology will debut in three new Star Wars sets later this year.