LEGO has unveiled its new Smart Bricks system at CES 2026, integrating electronic components like lights, sensors, and speakers into its iconic building blocks. Powered by a custom chip and controlled via a companion app, these bricks can react to play with sounds and visual effects, aiming to enhance storytelling and engagement without requiring an internet connection or AI. The technology, developed over eight years, will debut in March with new Star Wars sets, though some experts express concern it might challenge traditional imagination-driven play.