
Computer-Generated Imagery (CGI) is increasingly central to global brand storytelling, enabling immersive consumer experiences beyond physical limitations. With annual adoption growing over 30 percent, CGI allows brands to create dynamic visuals, transform products, and craft engaging narratives for a digital-first audience. Examples include Westside's seasonal campaigns and international brands like Coca-Cola, Audi, and IKEA using CGI for interactive content and AR-powered moments, driving significant engagement.
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