Apple has surpassed Samsung to become the world's leading smartphone manufacturer in 2025, according to Counterpoint Research. This marks the first time in 14 years Apple has led global shipments, securing a 20% market share with a 10% year-on-year sales increase. Growth is attributed to the iPhone 17 series and continued iPhone 16 popularity in Asia. Samsung, with a 19% share and 5% growth, faced challenges in some regions. The overall global smartphone market grew by 2% in 2025.