Dell plans to shift its PC marketing strategy away from the 'AI PC' hype, according to a news18 report. While the PC market has seen increased demand, Dell believes customers are upgrading for reasons beyond AI capabilities, such as design, hardware performance, and battery life. The company suggests that the current AI features, often powered by NPUs, have not yet significantly impacted most users, who instead rely on cloud-based AI tools like Gemini and ChatGPT. Dell anticipates other brands may follow suit in de-emphasizing AI as a primary selling point.