Vijay Deverakonda's UNHYPE Sells Out 10,000 Skincare Routines, Earns Rs 1.3 Crore
Vijay Deverakonda's skincare brand UNHYPE sold out its entire launch edition of 10,000 VD Signature Routines within two weeks, generating Rs 1.3 crore in revenue. The routines, comprising a face wash, moisturizer, and sunscreen, were designed for Indian skin and included Acne Safe and Brightening options. Launched for pre-booking on September 11, all products were reserved by the end of the launch window. Vijay Deverakonda thanked customers and announced plans for a restock soon.
First-hand measurement across 4 sources
We measured how 4 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (75/100). Lens Score 33/100.
Outlets measured: moneycontrol, moneycontrol, moneycontrol, moneycontrol. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
moneycontrol broke this story on 1 Oct, 09:46 am. Other outlets followed.