Mumbai-Based D2C Footwear Brand Built Raises $2 Million Funding Led by Tanglin Venture Partners
Mumbai-based direct-to-consumer footwear startup Built has raised $2 million in funding led by Singapore's Tanglin Venture Partners, with participation from Bharat Kalia, founder of Lifelong. Founded by Vijayant Dhaka and Vedant Lamba, Built offers natural movement footwear featuring wider toe boxes and minimal heel drop. The startup plans to use the funds to launch new products, expand its team, and strengthen its supply chain, aiming to grow its apparel and accessories range to 20 variants.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is positive (75/100). Lens Score 40/100 — moderate-to-low public interest.
Outlets analysed (first-hand measurement by TBN's Bias Engine):
- economictimes— balanced framing, positive sentiment
- economictimes— balanced framing, positive sentiment
AI Analysis
The articles focus on a business development without political framing, presenting factual information about the startup's funding and plans. The coverage is neutral, emphasizing entrepreneurial and investment aspects without political commentary or ideological perspectives.
The tone across the articles is positive, highlighting the startup's funding success and growth plans. The language is optimistic about product innovation and market expansion, reflecting a constructive business news sentiment without criticism or controversy.
How 2 sources covered this story
Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.