SBI and Eternal Launch Co-Branded Eternal SBI Credit Card with Discounts and Cashback
SBI Card and Eternal Limited have launched the Eternal SBI Card, a co-branded credit card offering instant discounts and cashback across multiple brands within the Eternal ecosystem, including Zomato, Blinkit, and District. Early access to the card is available through these apps, with full availability starting October 22, 2026. The card provides up to 10% instant discounts on select categories and 5% cashback on services like Apollo 24/7 and Uber, with monthly caps and automatic cashback crediting.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (51/100). Lens Score 36/100.
Outlets measured: businessstandard, mint, economictimes. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
economictimes broke this story on 15 Oct, 12:10 pm. Other outlets followed.