Tata and Maruti Launch BaaS EVs Challenging MG Windsor's Market Lead

In 2025, Tata Motors and Maruti Suzuki have introduced electric vehicles featuring Battery-as-a-Service (BaaS) subscription models, challenging MG Motor India's leading EV, the Windsor. BaaS aims to address high EV prices by separating battery costs, making electric vehicles more affordable for Indian consumers. Tata and Maruti's established internal combustion engine bases and expansion plans may boost BaaS adoption, intensifying competition in India's electric vehicle market.