Sting Energy Launches Campaign Giving Each Cricket Six a Unique Sonic Identity

Sting Energy, PepsiCo India's energy drink, launched a campaign to create a unique sonic identity for every Six in cricket, branding it as the 'STIINNGGG' moment. Featuring cricket legends Yuvraj Singh and Ravi Shastri, the campaign highlights how each Six has a distinct sound and energy. The accompanying film showcases escalating commentary and sound effects that emphasize the varying intensity of each Six, positioning Sting Energy as central to cricket's energetic moments this season.