The new Kia Seltos enters the competitive compact SUV market, with pricing starting at Rs 10.99 lakh. It faces rivals like the Tata Sierra (starting Rs 11.4 lakh), Hyundai Creta (starting Rs 10.7 lakh), and Maruti Suzuki Victoris (starting Rs 10.5 lakh). The Seltos offers multiple variants and engine options, including petrol, diesel, and turbo petrol, with top-end models reaching up to Rs 19.9 lakh for diesel AT and Rs 19.9 lakh for turbo petrol. Competitors also offer comparable petrol and diesel variants with prices extending into the Rs 20-21 lakh range.