India has officially allowed 100% foreign ownership in insurance companies, removing the previous 74% cap and expanding foreign direct investment rules. However, industry experts suggest this liberalization is unlikely to immediately attract a rush of new foreign entrants establishing wholly-owned insurers from scratch. Significant capital, long-term commitment, and navigating a competitive market with established domestic players and pricing challenges are cited as deterrents. Foreign partners may instead increase stakes in existing joint ventures or pursue selective acquisitions.