Techno Paints and Chemicals announced Sachin Tendulkar as its brand ambassador for three years, aiming to boost national expansion and its upcoming IPO. The company plans to file its Draft Red Herring Prospectus (DRHP) for a 500 crore IPO in FY 2026-27, with completion expected within the same fiscal year. Chairman Akuri Srinivas Reddy stated the company's revenue was 210 crore in FY 2024-25 and projects 450 crore for the current fiscal, targeting 2,000 crore by FY 2029-30. This follows Mahesh Babu's prior ambassadorship and precedes expansion into new Indian states and the Middle East.