Godrej Vikhroli Cucina has released 'Jingle Bells Unwrapped,' a reimagined Christmas song by vocal ensemble Voctronica, featuring celebrity chefs. The track aims to reflect the contemporary, personal, and often non-traditional ways Christmas is celebrated in urban India, focusing on relatable moments like shared meals and familiar comforts, rather than idealized Western depictions. The initiative highlights how Indian celebrations adapt popular culture to local experiences.