DriveThruu Plans Delhi Expansion with Curbside Commerce Model Supporting Local Retail
DriveThruu, a commute commerce startup incubated at IIT Roorkee and founded in 2025 by Shekhar Soni and Mohit Somai, is preparing to expand across Delhi after successful pilot growth. The platform enables commuters to pre-order from high-street stores along their route and collect orders through their car window in under 60 seconds, avoiding parking or detours. Unlike inventory-led quick delivery models using dark stores, DriveThruu focuses on supporting neighbourhood and organised retail by offering original store prices and fresh stock across various categories.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. Coverage leans balanced overall (Left 0%, Centre 100%, Right 0%). Overall sentiment is positive (75/100). Lens Score 30/100 — low public interest.
Outlets analysed (first-hand measurement by TBN's Bias Engine):
- businessstandard— balanced framing, positive sentiment
- thetribune— balanced framing, positive sentiment
AI Analysis
The articles present a neutral business and technology perspective, focusing on DriveThruu's innovative approach to commerce without political framing. The coverage highlights the startup's strategy and growth, emphasizing support for local retail stores versus dark store models, without engaging in political debate or partisan viewpoints.
The tone across the articles is generally positive, emphasizing DriveThruu's growth, customer validation, and innovative solution to commuter shopping challenges. The coverage highlights benefits such as convenience, original pricing, and fresh stock, reflecting an optimistic outlook on the startup's potential impact.
How 2 sources covered this story
Each source's own headline, political lean, and sentiment — so you can see framing differences at a glance.