Titan Company announced its entry into the lab-grown diamond (LGD) market with a new brand, 'beYon - from the House of Titan.' The first exclusive store is set to open in Mumbai on December 29, offering LGD jewelry, perfumes, sarees, and handbags. The company plans to expand with more stores in Mumbai and Delhi. This move targets younger consumers seeking affordable, ethical alternatives to natural diamonds, a segment experiencing rapid growth in India. Titan's shares reached a new 52-week high following the announcement.