
Fashion industry experts predict significant shifts by 2026, with Indian streetwear poised for growth, driven by brands like Jaywalking and Bluorng. Direct-to-consumer (D2C) brands are expected to increase pressure on traditional labels, particularly targeting GenZ and Millennials. The retail landscape is anticipated to change dramatically, with 2026 potentially being a pivotal year for quick-commerce fashion delivery platforms. Streetwear, characterized by exclusivity and self-expression, is seeing a rise in Indian brands, though some consider it still a niche market.
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