CCPA Fines Raising Superstars Rs 8 Lakh for Misleading Infant Development Claims

The Central Consumer Protection Authority (CCPA) fined Raising Superstars Enterprises Pvt Ltd Rs 8 lakh for misleading advertisements claiming infants could achieve developmental milestones like crawling at three months and walking at eight months through its programmes. The company, based in Kolkata, admitted no scientific or clinical evidence supported these claims. The CCPA emphasized the need for accuracy in early childhood development advertising due to the sensitive nature of infant growth and potential impact on parents.