Kissht Announces Crossing ₹10,000 Crore Assets Under Management Milestone
OnEMI Technology Solutions Limited, operating as Kissht, announced that its Assets Under Management (AUM) have surpassed ₹10,000 crore. The digital lender, serving India's mass-market and mass-affluent segments, attributes this growth to its AI-driven underwriting, technology-enabled collections, and expanding lending partnerships. While personal loans remain central, the Loan Against Property segment is growing, diversifying its portfolio. Kissht's leadership emphasized disciplined underwriting and a customer-centric approach as key to scaling credit access and delivering shareholder returns.
First-hand measurement across 3 sources
We measured how 3 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 36/100.
Outlets measured: businessstandard, news18, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 5 Nov, 05:26 am. Other outlets followed.