The Indian Performing Right Society (IPRS) is intensifying enforcement of music licensing for public performances, particularly targeting hotels, clubs, restaurants, and event organizers as New Year's Eve celebrations approach. The IPRS is taking legal action against venues in major cities for playing copyrighted music without mandatory licenses. This move aims to ensure creators receive fair earnings, as revenue from live events and background music in India remains significantly below global averages, despite rapid growth in music royalties.