Blinkit's 2025 Billboard Campaign Highlights Quirky Indian Consumer Orders
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Blinkit's 2025 Billboard Campaign Highlights Quirky Indian Consumer Orders

Quick-commerce company Blinkit has launched a billboard campaign titled '2025 in a Blink,' featuring humorous taglines based on real consumer order data from the year. The campaign highlights quirky shopping habits, such as over 1 crore kg of ghee ordered and XLRI students ordering more mixers than IIM-C students. Other notable orders include karelas, honey ginger, shampoo bottles, and significant tips for riders, all presented with relatable Indian behaviors and internet meme references.

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