Biscoff Launch in India Sparks Consumer Debate Over Local and Imported Quality

Biscoff biscuits, once an aspirational import in India known for their rich caramelized flavor and unique texture, have recently launched locally with ten-pack options. However, this move sparked consumer debate after influencer Sahil Khattar's blind taste tests revealed notable differences between the Indian-made and imported versions. Participants found the local variant thinner, lighter, and lacking the signature taste and texture, raising concerns about quality and transparency among Indian consumers.