MSG91 Introduces Shopify Checkout Solution for Direct-to-Consumer Brands
MSG91, operated by Walkover Web Solutions Pvt Ltd, has expanded into e-commerce by showcasing Complete Checkout for Shopify, a checkout solution designed for direct-to-consumer (D2C) brands. Presented at the MSG91 Summit in Indore on September 5, 2026, the product aims to improve checkout experiences and reduce issues like abandonment and address errors. Currently a private Shopify app, this offering marks MSG91's move beyond customer communication to support brands during purchase completion.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (51/100). Lens Score 32/100.
Outlets measured: businessstandard, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (50–52/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 21 Sept, 01:15 pm. Other outlets followed.