Indian Fashion Brands Expand into Jewellery and Women's Evening Wear Segments

Indian fashion brands are diversifying to expand their market presence. Papa Don't Preach recently launched 'The Observatory', a high jewellery line designed as heirloom pieces, reflecting a trend where women increasingly buy jewellery as both fashion and investment. Meanwhile, Nicobar Designs, marking its tenth anniversary, plans to focus on gifting and women's evening wear, aiming for growth through new collaborations and retail expansion across Indian cities, with e-commerce contributing significantly to revenues.