Sam's Club China Focuses on Premium Consumers and E-commerce Growth
2 hours agoBusiness
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Sam's Club China Focuses on Premium Consumers and E-commerce Growth

Sam's Club in China has prioritized premium consumers and leveraged e-commerce, particularly through WeChat, to boost revenue, which now sees about half its sales online. This strategy contrasts with past U.S. focus shifts and has led to unique product offerings, though a recent online complaint about product availability prompted Walmart to review its lineup. The company's approach emphasizes convenience and digital integration, with members benefiting from fast delivery options.

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