Follower counts are diminishing in significance within the creator economy as platform algorithms increasingly dictate content visibility. While historically a primary measure of social media success, a large following no longer guarantees reach or engagement. Industry leaders note that algorithms now control distribution so completely that posting content doesn't ensure it reaches an existing audience. This shift is leading creators to adapt to fragmented and unpredictable reach, with some evidence suggesting audiences are seeking authentic human connection amidst AI-generated content.