Pilgrim Launches 'Nani Ka Secret' Campaign Featuring Rashmika Mandanna for Hair Growth Serum

Pilgrim, a leading Indian clean beauty brand, has launched its 'Nani Ka Secret' campaign featuring Rashmika Mandanna to promote its bestselling Advanced Hair Growth Serum. The digital film draws on the nostalgic theme of a grandmother's beauty secret and highlights Korean black rice, a key ingredient known for its nourishing properties. Launched in 2021, the serum sells one bottle every five minutes and is based on a clinical study involving 36 participants, with results varying by individual factors.