Kerala State Beverages Corporation (KSBC) outlets sold liquor worth Rs 332.62 crore during the first four days of the festive season, from December 22 to 25. This represents an 18.99% increase compared to the same period last year. The highest single-day sale was on December 24, reaching Rs 114.45 crore. Sales are anticipated to increase further on December 30 and 31, with total Onam festive season sales reaching Rs 970.74 crore.