Crocs Expands India Focus with Retail Growth, Gen-Z Marketing, and Manufacturing Hub

Crocs has identified India as a top-six global priority market, focusing on long-term growth driven by its young population and rising digital adoption. The company is expanding retail presence beyond metros into tier 2 and 3 cities, enhancing marketing efforts targeting Gen-Z with celebrity endorsements and India-themed products. India also serves as a key manufacturing hub with five factories supporting both domestic and export markets, despite past tariff challenges. Crocs plans to deepen local collaborations and defend its intellectual property amid growing competition.