Crocs Prioritizes India Market with Retail Expansion and Gen-Z Marketing Focus

Crocs has identified India as a top-six global priority market, focusing on long-term growth driven by its young population and rising digital adoption. The company is expanding retail presence through a franchise with Metro Brands, targeting tier 2 and 3 cities, and enhancing marketing efforts with celebrity endorsements and India-specific product launches like themed Jibbitz. Crocs also emphasizes protecting its intellectual property amid local competition and aims to engage Gen-Z consumers via digital and social media channels.