Financial Services Secretary Urges LIC to Prioritize Digital Marketing and Growth Strategies

Financial Services Secretary M Nagaraju urged Life Insurance Corporation (LIC) to continue focusing on digital marketing and a mobile-first approach to support the national goal of "insurance for all." Speaking at LIC's strategy meet in Mumbai, he highlighted LIC's role as a Domestic Systemically Important Insurer (D-SII) and noted its consolidated assets under management of Rs 57.23 lakh crore with an 8.9% yield. Nagaraju also emphasized improving persistency ratios among low-ticket policyholders and LIC's strategic shift toward high-growth non-participating products.