Indian Premium Brands Expand Internationally, Challenging Traditional Perceptions

Zerodha co-founder Nikhil Kamath highlighted the growing international presence of Indian premium brands such as Subko, SuperYou, 11.11, and Nappa Dori in markets like Dubai and New York. These brands are gaining visibility in global lifestyle hubs, challenging the perception that India excels only in mass-market manufacturing. Kamath emphasized the importance of promoting artisan-led, culturally rooted Indian brands globally and supports this through his venture platform, The Foundery, aimed at fostering such enterprises.