The Tata Sierra is facing increased competition in the SUV market with upcoming models from Renault, Nissan, and Kia. The new generation Kia Seltos, launching soon, features an aggressive design, a new platform, and an updated interior with three screens, sharing a longer wheelbase with the Sierra. Renault plans to unveil its rugged new Duster on January 26th, also built on a new platform with modern interiors. Nissan will introduce its Duster sibling, the Tekton, later next year with similar engine options. These new entrants are expected to intensify competition for the Sierra.