Tesla Offers Discounts on Model Y as Sales Lag in India’s Luxury EV Market

Tesla's entry into India with the Model Y SUV in 2025 faced challenges, selling 225 units amid high prices and import duties. Despite about 600 bookings, only 227 vehicles were registered, leaving roughly 100 unsold units. To clear inventory, Tesla offered discounts up to Rs 2 lakh on select Standard Range variants. Buyers often preferred competitors like BMW and BYD due to pricing and features. Tesla operates experience centers and charging infrastructure in major cities but continues to navigate India's price-sensitive luxury EV market.