UTI Mutual Fund Uses Comics to Engage Gen Z; Value Investing Emphasized for Long-Term Wealth
UTI Mutual Fund has introduced 'The League of Long-Term,' a comic book developed with Amar Chitra Katha, to simplify investing concepts for Gen Z by blending financial education with pop culture at Comic Con Mumbai. This approach aims to make personal finance more accessible through storytelling and gamified experiences. Separately, value investing remains a favored long-term strategy, focusing on buying undervalued stocks with strong fundamentals, as popularized by Benjamin Graham and Warren Buffett, emphasizing patience and growth potential for wealth creation.