Fast-Food CEOs Launch Viral Burger Taste Test Trend on Social Media

CEOs of major fast-food chains McDonald's, Burger King, and Wendy's have sparked a viral 'CEO taste test' trend by posting videos of themselves eating their signature burgers. The campaign began with McDonald's CEO promoting the new Big Arch burger, followed by Burger King's president responding with a more casual video. Wendy's US President also joined, highlighting their Baconator burger. The trend has generated widespread social media engagement, blending marketing with humor and authenticity.