Honasa Consumer promoter Varun Alagh has increased his stake in the Mamaearth parent company by acquiring shares worth Rs 50 crore from Fireside Ventures. This transaction, executed at Rs 270 per share, boosted Alagh's holding to 32.45 percent and the total promoter stake to 35.54 percent. The move comes as the company, known for brands like Mamaearth and The Derma Co., shows improved profitability, with Q2 FY26 net profit at Rs 39 crore, a turnaround from a net loss last year.