FSSAI Takes Action Against Alcohol Makers Over Added Flavour and Labelling Violations
The Food Safety and Standards Authority of India (FSSAI) has taken enforcement action against several alcoholic beverage manufacturers, including United Spirits Ltd and INBREW Beverages, for adding artificial flavours that mimic the natural profile of products like rum and whisky. The regulator found these practices misleading, as such products should be labelled as flavoured spirits rather than standard rum or whisky. Notices and bans have been issued for violations related to flavour usage, misleading labelling, and age claims, with inspections ongoing in multiple states.
First-hand measurement across 15 sources
We measured how 15 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is neutral (49/100). Lens Score 57/100.
Outlets measured: indiatoday, economictimes, businessstandard, thehindu, timesnow, firstpost, indianexpress, moneycontrol, and 7 more. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (38–58/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
news18 broke this story on 2 Aug, 04:00 pm. Other outlets followed.