Bare Bones Collective Creates Interactive Morya Meter Campaign for BigBasket
Creative agency Bare Bones Collective launched the Morya Meter, an interactive campaign for BigBasket during Ganesh Chaturthi in Mumbai. The installation featured a giant modak equipped with a decibel meter, inviting participants to shout "Morya" and compete for the loudest response. Rooted in the cultural tradition of collective chanting, the campaign engaged around 5,000 people with 10,000 attempts, reaching a peak of 120 decibels. The initiative connected the festive spirit with BigBasket's offerings, developed and executed within two weeks.
First-hand measurement across 4 sources
We measured how 4 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (76/100). Lens Score 36/100.
Outlets measured: businessstandard, thetribune, thetribune, thehindu. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (75–78/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thehindu broke this story on 25 Sept, 04:06 am. Other outlets followed.