
Samsung is expanding its focus on India as a key market and innovation hub, emphasizing locally designed products tailored for Indian consumers. The company is investing heavily in AI integration across appliances and mobile devices, with India-based R&D centers contributing to its global AI ecosystem. Samsung aims to leverage India's growing consumer base and manufacturing potential, aligning with its 2026 global roadmap to embed AI in devices above certain price points and enhance energy-efficient smart connectivity.
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