Deloitte Report: Social Media Influences Nearly 80% of Indian Home Shoppers
A Deloitte India report finds nearly 80% of Indian home shoppers discover products through social media, with younger consumers more influenced by creators and influencers. The home and household market is projected to grow 1.6 times to USD 260 billion by 2030. Around 60% of shoppers use e-commerce apps in stores for research and price comparison. Emerging technologies like AI and augmented reality are enhancing personalized shopping experiences and improving retailer outcomes across urban and tier-2 markets.
First-hand measurement across 2 sources
We measured how 2 outlets covered this story. No outlet gave this story a measurable political slant — there is no left–right reading to report. Overall sentiment is positive (72/100). Lens Score 37/100.
Outlets measured: economictimes, thetribune. See how each one headlined and framed the same story in the source comparison below.
AI Analysis
Sentiment was consistent across outlets (68–75/100), indicating broadly factual reporting rather than editorialising.
Coverage timeline
thetribune broke this story on 29 Sept, 11:21 am. Other outlets followed.