JD.com Launches Joybuy E-Commerce Platform in Europe Targeting Amazon

Chinese e-commerce company JD.com launched its Joybuy platform in six European countries, including the UK, Germany, and France, aiming to compete with Amazon. Joybuy offers over 100,000 products across categories like electronics, groceries, and homeware, featuring fast delivery with same-day or next-day options in major cities. The platform includes brand stores and a subscription service for unlimited free delivery. This expansion reflects JD.com's strategy to grow internationally amid intense competition and slowing growth in China.